Jay McBain, formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. Where I’ve
Tag: martech
MarTech Outlook Names Little Bird Marketing as Top 10 Brand Management Solutions Provider
Which is right. Priscilla McKinney produced her way onto the include of a magazine. Not Vogue (this time), but a highly regarded market research platform,
Martech is consolidating, but what will the 2022 landscape reveal?
Upcoming Tuesday, May 3 — Martech Day! — we’ll launch the 2022 marketing technology landscape, along with a Point out of Martech report. You can
32 illustrated martech stacks entered in The Stackies 2022: Marketing Tech Stack Awards
Yesterday — #MartechDay, yay! — we introduced the world wide 2022 marketing technology landscape, after using a yr off in 2021. It grew a remarkable
The latest data on martech and marketing ops careers, and an ode to spreadsheets
50 % of martech and marketing ops specialists obtained a promotion in the past year. Much more precisely, fifty percent of the 426 respondents to
What are we automating in marketing and martech in 2022, and who is automating it?
Apologies for the lull in submitting. I took a very long, a great deal-necessary household getaway — pretty much entirely electronic-totally free. I’m now back
The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems
In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The defining characteristic of this new era was
Marketers keep replacing major martech apps, integration #1 factor for replacements
My friends at MarTech.org lately released their most recent Martech Alternative Survey 2022, where by entrepreneurs shared which applications they’ve changed more than the past
Think the martech landscape is big? Here’s the size of the software industry overall
Over the 11 decades that I have been publishing the martech landscape, as it mushroomed from ~150 solutions to ~10,000, I have seen several men
