Yesterday — #MartechDay, yay! — we introduced the world wide 2022 marketing technology landscape, after using a yr off in 2021. It grew a remarkable 24% to 9,932 answers. To make it readable, we actually produced it fully interactive at martechmap.com, exactly where you can look for, filter, zoom, and a lot more. It’s quite wild.
But irrespective of its head-boggling scale, the martech landscape has normally been a sidebar to the true tale of how engineering is modifying promoting. The genuinely great stuff for me is how entrepreneurs leverage these equipment with system, expertise, and creativity to obtain exceptional results for their organizations and their buyers.
This is why The Stackies: Marketing Tech Stack Awards are my favored community event in the martech business. Each year, entrepreneurs enter by sharing a solitary slide that illustrates their martech stack. They usually shout-out to the unique solutions they use. But the very best types specific how they feel about their stack conceptually. How does it in good shape into their organizational functioning procedure? How does it assist their customer journey?
Collectively, they give us some insight into how martech is being applied.
And, mainly because it is also a enjoyable awards application, many style their stack slides with a little more pizzazz. Not always related to the stack’s mission, but entertaining to view.
This calendar year, 32 organizations sent in stack illustrations. You can see all of them in the cost-free State of Martech 2022 report we released yesterday — The Stackies start out on webpage 31. (And if you want to look at the types from previous many years, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 per competent entry to a non-earnings. In the previous, we’ve donated to organizations that endorse diversity and inclusion in martech. This calendar year, specified the awful scenario in Ukraine, we’re donating the $3,200 to the Worldwide Rescue Committee.
Each yr, we also decide on 5 “winners” for the awards. I set winners in prices mainly because, when the ones we choose are wonderful illustrations of martech stacks that have introduced some thing especially beneficial or creative to their visualization, every person who contributes to The Stackies is a winner in my eyes. The martech neighborhood as a full wins from this impressive corpus of genuine-entire world stack illustrations.
4 Profitable Stacks from 2021, Current for 2022
My gratitude is especially enormous for companies who enter The Stackies multiple many years in a row. They give us a window into how martech stacks evolve about time, technically and conceptually.
Four of the five winners from final year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered once again this year with updated slides, and wow, they’re very seriously amazing. They totally qualify as profitable entries yet again.
Having said that, we wanted to distribute the enjoy a bit to contributors who did not just acquire previous 12 months. So although we did not choose them as winners for 2022, they definitely deserve to be acknowledged as “standing winners” from final year.
In this article they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so a great deal for continuing to lead to The Stackies! These a amazing way to support the broader martech neighborhood.
5 Martech Stacks from New Winners in 2022
However, deciding on 5 winners amid all the remaining good entries was challenging. These are the ones we picked, but I strongly encourage you to down load the comprehensive set in the Condition of Martech 2022 report and decide on out your favorites. Share them on social media and give a shout-out to all those corporations to enable them know you take pleasure in their contributions.
Our 5 picks, in alphabetical order:
All over again, a huge, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were so quite a few superb entries from the AMA, Annum, Cvent, Digital Access, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and more. Check out them all out.