Yeinot Bitan signs Carrefour franchise agreement
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Electra Buyer Solutions (TASE: ECP) and French multinational retailing and meals big Carrefour described now that they have signed a franchise agreement. Below the settlement, 150 branches of the Yeinot Bitan chain will slowly be converted into Carrefour branches and tailored to its structure. The arrangement is for 20 decades with an automated alternative to lengthen it for a further 20 many years and an option to prolong beyond that.




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Present-day arrangement follows a memorandum of comprehension (MoU) which was signed on the make any difference very last thirty day period. The initially branches beneath the Carrefour model will be opened in direction of the conclude of 2022, whilst Carrefour’s possess manufacturer products and solutions will begin to be sold in Yeinot Bitan branches ahead of the summer season.

Electra Buyer Items and Carrefour have also agreed that Yeinot Bitan will be authorized to manufacture some of the chain’s goods in Israel and marketplace them beneath the Carrefour manufacturer. In addition to staying a retail huge, Carrefour is also one of the world’s greatest food stuff suppliers with 20,000 manufacturers and 14,000 merchandise. Its non-public model represents 31% of profits, a quite substantial proportion by the criteria of the Israeli marketplace.

Carrefour is the greatest intercontinental retailer to enter Israel. The corporation has some 13,900 branches and a revenue turnover of €81.2 billion.

Electra Purchaser Solutions CEO Zvi Schwimmer mentioned, “The settlement with Carrefour is a shift that will generate a revolution for customers and a giant prospect for Israeli suppliers. This is one particular of the world’s major foodstuff businesses and I am extremely delighted that they have picked to bring Carrefour to Israel.”

Revealed by Globes, Israel business enterprise information – en.globes.co.il – on April 4, 2022.

© Copyright of Globes Publisher Itonut (1983) Ltd., 2022.


