Turtlemint can take the OOH route to shout out ‘Health coverage ke liye #ActiveHoJaao’
By M4G Bureau – March 15, 2022
The 20-metropolis campaign was executed by prime OOH company GLO – Out of House Division of Lodestar Universal McCann, working with improvements & a number of formats
Insurtech platform Turtlemint which delivers together an array of everyday living, health, car or truck & bicycle insurance plan designs supplied by major insurance plan providers, apart from offering sizeable updates and data to prospects in supporting them decide on the very best plans that meet their unique requirements, has rolled out a multi-town OOH marketing campaign to enhance the brand messaging on health insurance offerings.
The marketing campaign, unveiled in 20 towns together with Mumbai, Delhi, Chennai, Kolkata, Bangalore, Pune, Ahmedabad, Baroda, Surat, Rajkot, Ranchi, Patna, and Jamshedpur, with the information ‘Health insurance policy ke liye #ActiveHoJaao’ was meticulously prepared and executed by top rated OOH company GLO – Out of Dwelling Division of Lodestar Universal McCann, making use of many formats such as unipoles, billboards, gantries, bus queue shelter media, mall façade media, amid many others.
The Turtlemint campaign, rolled out for the duration of 6-8 months, has proven a markedly noticeable existence in the focus on cities, with GLO ensuring the campaign visibility at vital customer touchpoints, on key arterial streets, and at high targeted visitors junctions. The company informs that the OOH media units for the campaign was handpicked utilizing its proprietary OOH tool Glometer – a website based system that facilitates building a robust, data-enriched outside marketing campaign through use of Synthetic Intelligence. The organizing system utilises the essential website traffic numbers and applicable demographic detailing of the regions proposed for protection, to make certain the ideal range of media units and for reaching the ideal RoI.
The marketing campaign was augmented by two clutter breaking LED improvements, that includes the Turtlemint Brand name Ambassador Mahendra Singh Dhoni, selling the USPs of the insurtech system. Just one of the innovation, highlighting a wholesome heart, has been strategically executed near a leading gym in Pune.
