G/O Media plans to follow Quartz playbook
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G/O Media, which not too long ago acquired enterprise news website Quartz, designs to shift its functioning design to be far more like its new acquisition, reports Mark Stenberg of Adweek.
Stenberg stories, “But Quartz workers shouldn’t be anxious about the dilution of their enterprise tradition or mission, Spanfeller claimed. If everything, alternatively than remodel Quartz to resemble a standard G/O Media residence, the enterprise aims to evolve its existing portfolio to much more closely resemble Quartz.
“Since launching G/O Media, Fantastic Hill Ventures has sought to professionalize the blogging that the moment outlined its titles, which includes the previous Gawker Media web sites Gizmodo, Deadspin and Jezebel. Quartz, with its signature fashion and large-level investigation, represents the direction in which G/O Media aims to grow, according to Spanfeller.
“In that vein, the organization has no strategies to substantially change the Quartz website, outside the house of possibly diminishing the marketing of its Every day Transient newsletter. But, supplied the advert-load widespread to G/O Media qualities and the ultimate target of the acquisition, the small business publisher will probable see an uptick in programmatic advertisement placements, Shah reported.
“The media organization also hopes to use the premium audience of small business pros that Quartz attracts to lure blue-chip advertisers to the G/O Media portfolio. There, titles like tech-centric Gizmodo and car-concentrated Jalopnik could deliver them with incremental arrive at.”
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